Privacy & cookies

Privacy-first measurement for Velora.

Velora uses analytics to understand acquisition channels, conversion paths, Core Web Vitals, and UX friction. Third-party analytics only load after a visitor chooses “Allow analytics” in the consent banner.

Analytics services

Google Analytics 4 measures page views and funnel events such as pricing views, checkout clicks, contact submissions, and onboarding starts. Microsoft Clarity helps the team review aggregated heatmaps and session recordings to improve the product experience.

Consent controls

The consent choice is stored in local storage under velora_analytics_consent. Visitors can reset the banner by clearing that browser storage key. If analytics are declined, GA4 and Clarity scripts are not loaded by the site.

Data minimization

Conversion events avoid raw personally identifiable information. For contact submissions, analytics receives only non-sensitive properties such as the form source, whether a message was included, and the email domain; the contact details are stored separately for follow-up.